Can SAP, a market and technology leader in business management software, translate its success in the manufacturing industry to retail? TEC principal analyst P.J. Jakovljevic reviews the complexities of this master vertical and the steps SAP has taken to address them. The ensuing candid discussion with the SAP Retail Industry team sheds some light on SAP’s strategy with regard to the retail industry.
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compete, innovate, and grow. SAP for Retail Today SAP’s core solutions for merchandising, financials, HCM/WFM, and POS are basic building blocks for all retailers. Retailers also show strong interest in more specialized solutions for analytics, planning, replenishment, optimization, and customer intimacy (clienteling). SAP’s retail solution portfolio consists of the following six broad areas: Real-time Insight —SAP’s BI platform and tools, as well as its analytics applications, enable