Adobe and SAP at Adobe Summit 2014 announced a global reseller agreement targeted at digital marketing and omnichannel commerce for enterprise customers, whereby SAP will resell Adobe Marketing Cloud with the SAP HANA in-memory platform and the hybris Commerce Suite. The agreement combines Adobe’s strength in creating personalized digital experiences with SAP’s leadership in enabling omnichannel commerce and real-time insights from big data.
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hybris Commerce Suite, and SAP HANA will supercharge analytics to quickly process millions of customer records and accelerate access and discovery of key insights down to the individual customer level. Digital profiles can now be enhanced with other significant enterprise information to include customer demographics, orders, purchases, returns, service tickets, call center records, Web interactions, billing, and financials. As a result, marketers can see the full context of past interactions at every